Listener Candidate

Name:

Michael Mora

Expertise:

  • 1988-1989: Northern Cal Get Out the Vote
  • 1990-1993: Organizer AFL-CIO LIAP Immigrant Liaison Staff
  • 2008-2010: Desert Aids Project Volunteer Staff
  • Occupation - Wine Broker

Endorsements:

  • Committee to Strengthen KPFK
  • Statement:

    I am a firm believer in the original mission of KPFK as follows:

    1. Establish an education foundation
    2. Establish & operate KPFK for educational use of this community
    3. Use radio as creative force for community
    4. Use radio as tool for understanding & community between all people
    5. Use radio to promote information not available in other media vital to the community.

    As a listener and citizen, I believe we need to sustain one of the few outlets for non corporate news left to us. As a native of this city I believe that opportunity exists for KPFK to provide more of the information and freedom of expression not available in most of the rest of this country. We need to work towards realization of the original goals of Pacifica Radio. With a determination to move forward into the future together we can restore the vision and sound footing to keep this important radio station on the air, providing this community with the clear example of what a vibrant, healthy, free and democratic radio station should be.

    I believe my experience of over 30 years in sales has given me an opportunity to gain the trust and provided me with the skills to help people accomplish goals. By listening and understanding to what people want I have acquired the ability to help them achieve what it is they want. I continue to believe that through these same skills we can build consensus among the board and accomplish the common goals we have for KPFK.

    Biography
    I'm Mike Mora I'm looking for your vote for the KPFK LSB Board. We need to work on saving KPFK and to do that we need to change the way business is currently being done at the station.

    Answers to Candidate Questionnaire

    1. In what ways is the station moving in a positive direction, that you would want to continue or perhaps improve?
     

    The opportunity for new board members to redirect and interact in a positive way through these elections. The process is moving in the right direction . In addition the strong programs such as 'Democracy Now' which are well produced and with intelligent thoughtful content have done a great job of reflecting what independent radio is capable of.

    2. In what ways is the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
     

    It is important to secure an endowment which will ensure the future financial stability of KPFK. There needs to be transparency and accountability for expenditures. Long term solutions to the  lost funding and the number of on air fundraising need to be sought in a way in which produces
    financial security and doesn't alienate the listeners. KPFK needs to redirect resources for more local coverage of news and people as it happens.

    3. What key experience, connections, skills or traits would you bring to the Local Station Board to advance the station's mission?
     

    I have been an activist and worker for civil rights since a teenager. I first worked with The  Crusade For Justice in Denver doing community outreach. In college I've worked for various political campaigns including local assembly campaigns, the Dukakis presidential race and  get out the vote registration. Recently I have been involved in the fundraising and awareness campaign for Bernie2016 and Nannette Barragan for CA 44. I remain committed to working different people with diverse ideas  towards a common goal the sustaining of KPFK into the future.

    4. What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
     
    1. Find an endowment to replace los Fedeeral Funds.
    2. Encourage members to become more involved in volunteer work at the station.
    3. Work with board members to ensure that the original mission of KPFK is moving towards the fulfillment of the primary mission. Understanding that we have a common goal, though ideas how to get there may vary, by listening to each other and compromising to accomplish  that objective.
     

     

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